Grapevine is bound to exist in an organization and it is self proven fact that whatsoever be the effect of grapevine on the organization, management cannot do away with it. Management must accommodate itself with it get the following advantages:

Advantages of Grapevine

1. Feedback: Grapevine provides managers much feedback about employees and their work experience thus increasing their understanding about their work-force and work situations. They can plan their actions to take decisions supportive to the employees.
2. Employee support: Mangers can seek support of the, employees through grapevine. It helps interpret management to the workers, so that they may be more supportive. It especially helps translate management’s formal orders into employees’ language and in this. Way making up for the failure of the management in communication.
3. Warning signal: The Grapevine may also serve as advance warning signals for management of an emerging crisis or indented action by workmen. Thus they gain by the information they received from the formal groups. They can think over the problem and its ways out well in advance in order to tackle the problem efficiently.
4. Understanding reaction: It is a good means to know the reaction of people on contemplated policies and actions. Sometimes management takes the advantage of situation by feeding the message on grape vine and to get the reaction of people about the polices or decisions before they ate implemented. If reaction is positive, it may announce it soon or if reaction is not positive or it is negative or passive, necessary adjustments, amendments or correction maybe done and in this way support of employees can be gained. In such cases, management does not wish to carry the informality thorough formal means.
5. Quick solution: Whenever a message is to be used quickly managers may get it processed on grapevine which may spread it like a jungle fire.
6. Consequences of steps: The groups and persons may be persuaded not to insist certain demands and they may be told informally about the consequences of steps proposed to be taken by the management.
7. Useful for Trade Unions: It is useful for trade unions. They use grapevine as an important channel of communication for spreading exciting news and provoking members for violent activities.